Management Team
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Peter Cowgill — Chairman
Led JD Sports through exceptional growth, global expansion, and exclusive partnerships (Nike, Adidas), including a transformational US acquisition. Appointed first NonExecutive Chairman of The Fragrance Shop (2022).
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Steven John Walker — Chief Executive Officer
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Gary Martin Thorneycroft — Group Financial Director
Chartered Accountant (35+ years). Former CFO, Payment Card Technologies (Retail) Ltd; cofounder/CFO, Jones Food Company (Europe’s largest vertical farm; led investment round and exit to Ocado, 2019). Expertise in financial strategy, structuring, modelling, growth finance.
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Paul Elliott — Director
Property developer/ entrepreneur (30+ years). Early career at NatWest; cofounded Astute Estates Ltd; specialist in development, rental portfolios, asset turnaround.
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Paul Arthur Treadaway — NonExecutive Director
Senior roles in public/private companies; deep expertise in construction and land assembly; strategic governance oversight at Trafalga Plc.
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Andrew Flitcroft — NonExecutive Director
Chartered Accountant; Finance Director experience across PLCs, VCbacked and private companies; led flotations, public offerings, and fundraising; oversight of financial strategy, due diligence, acquisitions, integrations; Company Secretary experience (PLCs and private).